NEW YORK, NY – January 27, 2010 – On February 5, Snackable Media will take part in the Consumer Best Practices Industry Forum convened by the Mobile Marketing Association. The forum, to be held in Florida, will significantly impact the guidelines and best practices established for mobile companies in the United States. An industry-leading provider of mobile digital content and online communities, Snackable Media became a member of the MMA's Best Practices Committee early last year.

"Snackable Media's experience in growing mobile social communities and unique consumer offerings brings a valuable perspective to the MMA's Consumer Best Practices Committee," said Kristine van Dillen, Director of Industry Initiatives and Partnerships. One of Snackable Media’s most popular products, Predicto Mobile, has been named the largest premium mobile community by Nielsen Mobile.

Recently Snackable Media also joined the MMA’s Privacy Task Force, which works across industry groups including wireless operators, advertisers and the agencies that represent them. The goal of the Privacy Task Force is to develop policies and guidelines to protect consumer privacy and prevent the proliferation of unwanted communications.

"We are big supporters of the MMA's projects," said Eyal Yechezkell, CEO of Snackable Media. "Plus, we're excited to have a key role in the ongoing development of best practices for responsible mobile marketing. We've worked to enrich the consumer experience through initiatives like the MMA Affiliate Member program and look forward to what we can accomplish at this upcoming forum."

NEW YORK, NY – November 9, 2009 – Snackable Media found itself at the center of the action at Ad:Tech New York. The event this year took place in the expansive Javits Center, a venue shift that proved a perfect fit for the growing Snackable Media team. In addition to debuting a new look and logo, the industry-leading mobile and online content provider welcomed digital experts from all over the world to its booth and nighttime events.

The team engaged visitors in a discussion on new ways to penetrate the mobile market and held drawings to give away an iTouch, Wii console, Sony PSP and several other coveted prizes. Snackable Media also announced the launch of Deal or No Deal Txt2Win, an SMS version of the Game Show Network’s worldwide phenomenon. After-hours, the company co-sponsored a party held at Pacha nightclub that featured hip-hop legend Slick Rick, whose mesmerizing musical performance put a punctuation mark on the exciting week.

NEW YORK, NY – November 3, 2009 – Last week the Mobile Marketing Association kicked off its new Mobile Spotlight Series at the Manhattan offices of Snackable Media, the foremost provider of paid mobile communities. The series was established to bring together key players in the mobile industry for an open forum on the future of mobile.

The event included luminaries from The New York Times, Microsoft and dozens of other leading mobile advertising agencies, brands, content providers and aggregators. Guests discussed the latest trends and technology developing in the mobile space, and shared their own particular success stories of discovering new ways to engage consumers.

Presentations from MMA Vice President Peter Johnson and Snackable Media CEO Eyal Yechezkell, as well as an interactive demonstration by MegaPhone.com, touched on non-traditional marketing strategies in today’s fragmented communication landscape.

More information is available at mmaglobal.com.

NEW YORK, NY , October 29, 2009 – NextWeb Media, the market-leading digital content provider, announced today that the company has changed its corporate name to Snackable Media.

Being at the forefront of growing trends in consumer habits, the company has been focused on delivering exclusive products through online and mobile channels to millions of consumers who “snack” on content in spare moments throughout the day.

“The name change reflects the distinctive qualities that have made our products so well-received in the marketplace,” says the company’s CEO, Eyal Yechezkell. “As a leader in the digital content space, we feed the craving for entertainment and information with bite-sized portions. We cater to today’s consumers, the ‘digital snackers.’ ”

Founded in 1999 by Yechezkell and Itai Kathein, Snackable Media has rapidly grown its proprietary network over the past decade, expanding a suite of subscription-based products. Offerings include online shopping marketplaces and social mobile communities such as Predicto, Snackable Media’s flagship product. Launched in the US, and now available in the United Kingdom, Canada and Australia, Predicto has been named the largest premium mobile service by Nielsen Mobile and is part of the Mobile Marketing Association’s Consumer Best Practices Committee.

In addition, visitors to Predicto.com can find an online TV show, entertainment blog, user comments posted via SMS, as well as additional features that complement the service’s mobile engagement.

Advancements in technology and a surge in consumer adoption have not only paved the way for mobile devices to become the “Third Screen”, they are also driving media convergence across TV, Internet and mobile channels. Moreover, they have highlighted the unique way in which consumers digest content on the go. “News and entertainment are increasingly packaged for mobile consumption. Our services are geared towards the very same audience that views short video clips and follows status updates 160 characters at a time,” says Itai Kathein, President of Snackable Media.

July 29, 2009 – Snackable Media, the leading provider of mobile digital content and communities including Predicto, today announced that it has joined the Mobile Marketing Association (MMA) Consumer Best Practices Committee.

The committee's mission is to develop guidelines which provide measures of acceptable practices for all players in the United States mobile ecosystem. The MMA's Consumer Best Practices Committee is comprised of major wireless carriers including AT&T, Verizon Wireless, T-Mobile, and Sprint, as well as the leading industry voices of select content providers and aggregators who are at the forefront of driving a positive mobile experience and ensuring the highest consumer protection.

"The MMA Consumer Best Practices Committee is pleased to welcome Snackable Media as its newest member," said Kristine van Dillen, Director, Industry Initiatives and Partnerships. "Snackable Media's experience in growing mobile social communities and unique consumer offerings will bring a valuable perspective to the MMA's Consumer Best Practices Committee."

"We are excited to be joining the MMA's Consumer Best Practices Committee and to be working closely with other key industry stakeholders in setting the guidelines for responsible mobile marketing," said Itai Kathein, President of Snackable Media. "We appreciate and support the MMA's initiatives and look forward to making significant contributions to the shaping of and adherence to MMA best practices. Our collective efforts will help ensure consumers' interests are protected during this period of rapid industry growth."

The mobile data and digital content sector is one of the fastest growing segments in the wireless market, with revenues projected to exceed $40 billion this year. Growth in the U.S. market, which consists of over 270 million cell phone subscribers, is driven by increasing penetration of more capable smart phones, faster networks, as well as consumers' burgeoning appetite for third party mobile content.

Snackable Media has already assumed an active role in assisting with the consolidation of the U.S. carrier playbooks into the U.S. Consumer Best Practices document. In addition, it was instrumental in helping develop the MMA Affiliate Membership program, which was recently launched to reduce barriers to growth for affiliates in the mobile marketing industry, while enriching consumer experience.

February 9, 2009 – Snackable Media, an industry leading provider of digital content for mobile and online consumers, has announced new facilities for its New York and Florida offices to accommodate the company’s rapid growth.

In total, the company will have over 20,000 square feet under lease. While the company has taken over adjacent space in its Florida office, it will relocate its New York City office to just south of Penn Station, providing a prime and convenient location to support its continued hiring plans. The company currently employs a staff of 77, up from 42 at the start of 2008. Revenues were up 178% year-over-year, driven primarily by continued market acceptance of its products.

“While 2008 was a tremendous year for the company, we look forward to reaching new heights in 2009, building upon our success to-date,” says Snackable Media co-founder and President Itai Kathein. “In particular, we are excited about the prospects of new products which we will be introducing this year, as well as our planned entry into untapped international markets.”

January 5, 2009 – The Great Place to Work® Institute has invited the market-leading digital content company Snackable Media to participate in its annual search for Corporate America’s top employers.

Illuminating the great relationships Snackable Media fosters between its workers, their jobs and their managers, The Great Place to Work® Institute is including the company in consideration for 2009’s “Best Small & Medium Companies to Work for in America.”

Co-founded in 1999 by Eyal Yechezkell and Itai Kathein, Snackable Media has steadily grown its proprietary subscription-based network over the past decade. As the company has assembled its team of industry veterans and creative talent, it has recognized its staff every step of the way, establishing open forums that allow them to share their experiences freely, and celebrating milestones reached by each employee.

Through the course of 2008, Snackable Media enjoyed a banner year in which the company more than doubled in size. Snackable Media embraces the diversity of its team members’ contributions as essential to that growth, and the key to future success as well.

“We’re honored to be asked to participate,” says Mr. Yechezkell. “As an organization we are only as great as our number one asset, and that asset is our team. Plus, we truly support the Great Place to Work® Institute’s selection process, as a tool that helps us raise the bar even further.”

Evaluating corporate environments since 1980, The Great Place to Work® Institute centers its selection process on discovering places where employees “trust the people they work for, have pride in what they do, and enjoy the people they work with.” The findings are built primarily from responses to two Great Place to Work® surveys, including the employee Trust Index © survey, and the two-part management Culture Audit © questionnaire.

October 31, 2008 – Snackable Media announced today that it will be exhibiting at the ad:tech New York expo, November 3-4 at the New York Hilton.

Located at Booth 2711, the company will offer insight into its exclusive, high-converting online and mobile offerings, including social mobile communities, online shopping marketplaces, and unified communication platforms.

"By creating a platform of engaging mobile and online services geared towards today's multi-faceted consumer, we allow our strategic partners the ability to instantly translate eyeballs into ROI," stated Itai Kathein, President of Snackable Media. For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.